Course Overview

This programme is specially designed to prepare students for actual event operations with relevant knowledge, elements and attributes of an event planner incorporated with the knowledge of the arts. This programme emphasizes application of the knowledge learnt from real-world context to create and develop events from ideas that will suit market needs and train future professionals in the event industry. Through this programme, students are exposed to different areas of event management and activities imbued in the wide range of conventional and experimental practices. Students are trained to have the acumen of an event planner and develop strong foundation of problem solving skills, analytical skills and interpersonal skills through the mix of practical and theory subjects. 

  • Year 1
  • Year 2
  • Year 3

Year 1

Semester 1

  • Introduction to Event Industry
  • Introduction to Business Events
  • Arts Management
  • English
  • Malaysian Studies 2 or Bahasa Melayu Komunikasi 1

Semester 2

  • Basic Advertising and Marketing
  • Conventional Sales Management
  • Event Protocols and Ethics 
  • Photography for Events
  • Printmaking 1
  • Event Facilities Management
  • Writing Skills or Bahasa Kebangsaan A

Year 2

Semester 3

  • Communication Ethics
  • Promotional Design
  • Accounting
  • Customer Relationship Management
  • Event Planning and Operation 1

Semester 4

  • Project Paper
  • Management Skills and Application
  • Crowd Safety Management
  • Event Planning and Operation 2
  • Business Negotiations in Events

Year 3

Semester 5

  • Laws and Legislations in Events
  • Human Resource Management for Events
  • Exhibition and Trade Shows
  • Hospitality Management

Semester 6

  • Entrepreneurship
  • Professional Business Practice
  • Integrated Marketing Communication for Events
  • Event Production

Industrial Training

 

Campus Life

 
MIA is a community of lively young artists in the making. At MIA, students will find themselves experiencing and exploring new creative forms, expressions of various kind of arts and skills that will contribute to their future careers. To enhance the live and learn experience, we provide an ideal hands-on learning environment, classrooms and facilities for our students as well as living facilities close to campus. With the growing numbers of amenities around the campus such as a shopping mall and an upcoming convention centre, MIA is located in an area where students can truly live and learn to the fullest.
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Career Opportunities

  • Event Director
  • Conference and Show Producers
  • Trade Show / Exhibition Producers
  • Road Show Producers
  • Promotion and Event Executives